mySecond builds custom PM Operating Systems —
your context, your workflows, your tools.
Better PM output. Better product decisions.
Some of them are getting great results. But there's no shared approach — no shared context, no consistent workflows, no way to know if the output is actually good.
The insights from customer interviews, competitive research, and product data exist. They're just not connected to how your team works.
You know you need a system. You've probably been meaning to build one for two quarters. But you're running a team, managing up, and shipping product. It keeps sliding.
That's what we do. We've built PM operating systems for product teams at companies from 50 to 500 people — and we know exactly what to implement first.
No 100-page decks. No 6-month rollouts.
From first call to a running system in 6–8 weeks.
Here's exactly what happens.
01
We interview your Head of Product, 1–2 PMs, and one cross-functional stakeholder. We walk through how work actually flows — from idea to shipped feature — and quantify where time goes. You fill out one intake form. We handle the rest.
Your team: ~3 hours of calls.
02
We synthesize every interview into a workflow map with dollar costs on every bottleneck. Where are PMs spending 4 hours on stakeholder updates that should take 15 minutes? Where does competitive context go stale? You get a written report with findings, quick wins, and a full implementation plan with ROI.
Deliverable: PM Workflow Discovery Report + Implementation Plan.
03
We write your context files from real interviews, internal docs, and competitive landscape — your company, product, personas, competitors, and goals. Every skill your PMs run references this context automatically. Your team reviews and approves before we move on.
Deliverable: Production-ready context files. You own all of them.
04
We build skills and workflows tailored to how your team actually works — your PRD format, your launch checklist, your stakeholder update template. If your team uses Linear, we connect to Linear. PostHog, Jira, Notion — we wire the integrations your PMs need so the system pulls live data instead of stale screenshots.
Deliverable: Custom skills, workflows, and tool integrations.
05
No slide decks. No demo data. Every PM on your team runs their first skill on actual work during training — a real PRD, a real competitive analysis, a real interview synthesis. Each PM gets a personalized workspace configured to their product area. They leave the session having completed real deliverables.
Deliverable: Every PM trained, workspace configured, first output shipped.
06
Your PM OS is running. We stay for 30 days post-launch to iterate on skills, answer questions, and adjust workflows based on real usage. After that, the system is yours — it runs without us. If you want ongoing support, competitive intelligence digests, or automated analytics, that's what Managed Services is for.
Deliverable: 30-day support period. Optional ongoing managed services.
Everything we build is yours. No lock-in.
If you stop working with us, the system keeps running.
Your company knowledge, structured for AI
Product, personas, competitors, and goals in files every PM reads from. One update propagates to the whole team.
A system that stays current
PMs flag when context drifts. A changelog tracks every update. Nothing quietly decays.
Multi-product, multi-team ready
Each PM loads only the context for the product they're working on. Clean signal, no noise, even across multiple products and teams.
New PM onboarding in days, not weeks
New PM joins — workspace is ready, context is loaded, first skill runs on real work. Productive in days.
Skills built for your actual workflows
Your PRD format. Your launch checklist. Your stakeholder update template. Connected to the tools your team already uses.
A system that gets smarter with use
Built-in memory means the system learns your team's preferences, past decisions, and patterns. Every session builds on the last.
Self-improving quality
The more your PMs use the system, the better it gets. Context sharpens, skills refine, outputs improve over time.
You own everything we build
Context files, skills, workflows, integrations — all yours. No vendor lock-in. If you stop working with us, the system keeps running.
The goal is to identify the most impactful areas
to leverage AI and drive your team forward.
The entry point
We interview your team, map your workflows, and deliver a report with bottleneck analysis, quick wins, and a full implementation plan with ROI. No commitment beyond discovery.
$5K
starting price
2 wks
to complete
~3 hrs
from your team
After Discovery
We build the complete system — context files, custom skills, workflows, tool integrations, and hands-on training for every PM on the team. Takes 4–6 weeks.
Priced after discovery, based on your team size and complexity.
Ongoing
We keep your PM OS running and evolving. Context stays current. Competitive digests arrive weekly. New PMs onboard in days. Optional add-ons for competitive intelligence, automated analytics, and strategic advisory.
Priced after discovery, based on scope and add-ons.
For context: a new PM hire costs $150–200K/year.
A fractional PM runs $3–6K/month.
Discovery costs less than a week of consulting.
Tell us about your team and we'll show you
where the biggest opportunities are.
First PM at five companies. Built product functions from scratch each time. First PM at Aha!, where I helped scale from $2M to $100M+ ARR.
The 70+ skills that thousands of PMs use? I built those on proven frameworks from Teresa Torres, Marty Cagan, and Gibson Biddle. This is that same expertise — applied directly to your team.
Discovery starts at $5,000 and takes 2 weeks. Implementation is scoped and priced during discovery based on your team size, number of products, custom skills needed, and integrations. Managed services are optional and ongoing. We scope everything during discovery — no surprises.
Discovery takes 2 weeks. Implementation takes 4–6 weeks after that. From first call to a fully running PM OS, expect 6–8 weeks total.
Each PM needs a paid Claude subscription and Claude Code installed. That's it. Discovery extracts everything else through conversation.
Yes. Context files, skills, architecture — it's all yours. If you stop working with us, everything keeps running. There's no lock-in.
Great — you're ahead of most teams. What we add is consistency: same context, same skills, same quality across every PM. Most teams that come to us are capable of building this themselves. They choose us because they want it done in weeks instead of quarters, by someone who's done it across dozens of PM teams. The gap isn't capability — it's bandwidth and pattern recognition.
Every PM runs their first skill live during training — not a demo, their actual work. We stay for 30 days to iterate on skills, answer questions, and adjust workflows. The system works inside Claude, which your PMs already use. And because context is loaded automatically, there's nothing extra to remember or configure.
We design a context architecture where each product has its own context directory. Each PM loads only the relevant product's context per session — keeping signal-to-noise high even across 10+ products. Org-level context like company mission and market competitors loads everywhere. Product-level context like personas, goals, and direct competitors loads only when a PM works on that product.
We build a context change request workflow into the OS. PMs flag drift as they notice it — a competitor gets acquired, a persona evolves, goals shift. Your context owner reviews and updates. A running changelog tracks every change. During managed services, we process context updates and run quarterly health audits so nothing quietly decays.
Tell us about your team — we'll come back
with a clear picture of where your PMs
gain the most strategic capacity.
30 minutes. Your workflows. A clear picture.
We work with a small number of teams at a time to ensure hands-on attention.
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