Creates positioning using April Dunford's Obviously Awesome framework
3 hrs → 10 min
Compared to doing it manually
/positioning-statement-generatorType this in Claude to run the skill
Most positioning is vague ("we're the leading solution for...") or copied from competitors. Without clear positioning, marketing struggles, sales pitches vary, and the product feels generic.
This skill is part of a workflow that automate multiple steps together:
.claude/skills/ folder in your project/positioning-statement-generator in Claude to run the skillA facilitated thinking exercise: look back at what happened, then look forward to set strategic direction — before building the tactical roadmap.
Score and rank features using RICE, ICE, or weighted scoring with clear documentation.
Identify and validate your product's North Star metric with supporting input metrics.
Creates a complete GTM plan with channels, messaging, timeline, and success metrics
A positioning statement defines how you want customers to perceive your product relative to alternatives. Format: "For [target], [product] is the [category] that [key benefit] because [reason to believe]."
Positioning is internal strategy — how you want to be perceived. Messaging is external execution — the actual words you use. Positioning informs messaging, but they're not the same.
Test with target customers: "Does this describe a product you'd want?" Check for uniqueness (could competitors say the same thing?) and believability (do you have proof points?).
Download this skill and drop it in your .claude/skills/ folder.
This skill + 70+ more, context files, and agent workflows — $499