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Competitive/competitive-profile-builder

Competitive Profile Builder

Create comprehensive competitor analysis using Gibson Biddle's DHM framework with strategic positioning insights.

Time Saved

4-6 hrs → 30 min

Compared to doing it manually

Slash Command

/competitive-profile-builder

Type this in Claude to run the skill

The Problem

Competitive analysis is either a shallow features checklist or an outdated deck nobody maintains. When Sales asks "how do we beat X?", PMs scramble for answers.

What You Get

  • ✓DHM analysis (Delight, Hard-to-Copy, Margin)
  • ✓SWOT breakdown
  • ✓Head-to-head comparison table
  • ✓Win/loss scenarios
  • ✓Sales battle card content
  • ✓Sourced and dated for credibility

Want this automated?

This skill is part of a workflow that automate multiple steps together:

Competitive Intel Pack

Agent Workflow

5 competitors. 30 min. Complete intel.

5 skills automated
4 hrs → 30 min

How to use this skill

  1. 1Download the skill file using the button on this page
  2. 2Add the file to your .claude/skills/ folder in your project
  3. 3Type /competitive-profile-builder in Claude to run the skill

Best For

Sales enablementCompetitive dealsStrategy reviewsNew PM onboarding

Related Skills

Win/Loss Analyzer

/win-loss-analysis

Analyze win/loss patterns to understand why you are winning and losing deals.

Market Sizing Calculator

/market-sizing

Calculate TAM/SAM/SOM using both top-down and bottom-up approaches with clear assumption tracking.

Competitive Landscape Mapper

/landscape-mapper

Map multiple competitors into a unified landscape with positioning matrices and feature comparisons.

Frequently Asked Questions

Include: product features comparison, pricing, target market, strengths/weaknesses, market positioning, and recent moves. Focus on how competitors solve the same problem differently, not just feature checklists.

Monitor continuously, deep-dive quarterly. Set up alerts for competitor news. Major updates warrant immediate analysis (funding, pivots, new features).

Direct competitors solve the same problem the same way (e.g., Slack vs Teams). Indirect competitors solve the same problem differently (e.g., Slack vs email). Don't forget the biggest competitor: doing nothing.

View Workflow →