Analyze Multiple Competitors at Once

The scenario

You need a competitive landscape for a board meeting, strategy review, or investor deck. You could research 5 competitors one at a time and then manually build a comparison — or you could process them all at once and get individual profiles PLUS a side-by-side comparison matrix in 25 minutes.

Example output

You'll get two things: an individual profile for each competitor, and a landscape report with a comparison matrix.

The landscape report looks like this:

Competitive Landscape: Project Management Tools

Date: Jan 30, 2026 · Competitors Analyzed: 5

Comparison Matrix

Dimension	Us	Asana	Monday	Linear	Notion
Target user	Product managers	Cross-functional teams	Everyone	Engineering teams	Knowledge workers
Pricing model	Free + Pro	Freemium	Freemium	Freemium	Freemium
Key strength	AI-native product management workflows	Workflow automation	Visual, low learning curve	Speed and simplicity	Flexibility and docs
Key weakness	New, small user base	Complex for small teams	Shallow product management features	No product management workflow tools	No structured product management tools
AI approach	Core product — AI runs workflows	Bolt-on features	Bolt-on features	Minimal AI	AI writing assist only
Enterprise ready	Not yet	Yes	Yes	Growing	Limited

Market Positioning Map

• Workflow-heavy: Asana, Monday (compete on process automation)
• Speed-focused: Linear (compete on developer experience)
• Flexible/docs: Notion (compete on adaptability)
• AI-native product management: Us (compete on intelligent workflows for product managers)

Where We Win

• Only tool built specifically for PM workflows (not adapted from project management)
• AI is the core product, not a feature added to an existing tool
• Context-aware: understands your company, product, and users

Where We're Vulnerable

• Brand awareness: all competitors have 10x+ our user base
• Enterprise readiness: no SSO, SOC2 pending, no admin controls
• Integrations: competitors connect to 50+ tools; we connect to 3

Strategic Recommendations

1. Position against Linear on product management depth — they serve engineers, we serve product managers
2. Avoid competing with Monday on visual workflows — that's their home turf
3. Enterprise readiness is table stakes by Q3 — prioritize SSO and SOC2
4. Build integration with Jira first — most enterprise PMs live there

How to create this in 25 minutes

Step 1. Find the input folder. In your file browser, open: strategy → inputs

Step 2. Add competitor files to this folder. For each competitor, create a simple .md file with what you know. It can be minimal:

# Asana

Website: asana.com
What they do: Work management platform for cross-functional teams
Target market: Mid-market and enterprise teams
Pricing: Free tier, Premium at $10.99/user/month, Business at $24.99/user/month
What we hear from customers: "Too complex for small teams"

If you don't have much info, just a company name and URL is enough — Claude will work with what you give it. The more you include, the more specific the output.

Step 3. In the chat panel, type:

/landscape-mapper

Step 4. Claude asks what dimensions you care about most. For example: "Focus on pricing strategy, AI capabilities, and enterprise readiness." If you're not sure, say "give me a general competitive landscape" and Claude will cover the standard dimensions.

Step 5. Claude processes each competitor individually and then builds the landscape comparison. Results save to:

• Individual profiles + landscape report: strategy/outputs/

If something doesn't look right

Tell Claude what to change. For example:

• "Add a row to the matrix for 'integrations' — that's a key differentiator"
• "The strategic recommendations are too defensive — we need to be more aggressive about our AI positioning"
• "Notion isn't really a competitor for us — remove them and add ClickUp instead"
• "Make the 'Where We're Vulnerable' section more honest — we need this to be realistic for the board"
• "Add pricing details to each competitor profile — I need exact numbers"

Troubleshooting

What's next?

• Create a PRD — Use your competitive insights to inform a feature PRD
• Analyze a Competitor — Go deeper on a single competitor